Review of Ladytron’s Gravity The Seducer and giveaway

Michele CivettaYou would be forgiven for assuming that you had Ladytron figured out. It’s all right there in last year’s career-spanning compilation The Best Of Ladytron: 00-10; the Ladytron formula. Thick synths, robotic yet danceable beats and above all, the duelling icy vocals of Helen Marnie and Mira Aroyo (though the edge in detachedness usually went to Aroyo on account of her stern Bulgarian accent). It’s a sound that was perfectly in style when that which they called “electroclash” crested in the early part of the century but managed to outstay the band’s peers thanks to their ability to marry fashion with pop songs that had genuine staying power; four albums of sleek, space-age synth-pop is nothing to shake a stick at.

So it wouldn’t be unreasonable to expect more of the same from their fifth album, the just-released Gravity The Seducer, and indeed the elements at play are familiar, but something feels fundamentally different this time out. It took a few listens to put a finger on what, but what it sounds like is that Ladytron are sad. Gravity dials back the dancefloor bangers that punctuated previous efforts in favour of crafting a unified atmosphere whose prevailing mood is beautifully melancholic, the synths and beats working more towards a dreampop vibe than a krautrock one. To this end, Marnie gets more lead vocal turns than usual and Aroyo’s contributions are more emotive than usual, and a greater emphasis placed on crafting emotionally resonant melodies. Further, there are no less than three instrumentals out of the album’s twelve, the closing number “Aces High” a reprise of sorts to single and perhaps theme song “Ace Of Hz”, that bridge and tie together the album and contribute to its cinematic feel.

I’m not sure other writeups on the record have picked up on this, or if I’m imagining it, but to these ears Gravity sounds like a band taking advantage of a fresh chapter to reorient themselves creatively – not dramatically, but still enough to be noteworthy and to force the listener to approach it with fresh ears. Or it could just be another Ladytron record, equal parts steely, sexy and stoic, but even if so that’s hardly any bad thing.

The whole of the album is available to stream right now at Pitchfork and Ology has an interview with Daniel Hunt. Ladytron are at The Phoenix on October 5, tickets $20 in advance, but courtesy of Embrace I have two pairs of passes to give away to the show. To enter, email me at contests AT chromewaves.net with “I want to be Seduced by Gravity” in the subject line and your full name in the body; contest closes at midnight, September 27.

MP3: Ladytron – “White Elephant”
MP3: Ladytron – “Ace Of Hz”
Video: Ladytron – “White Elephant”
Video: Ladytron – “Ace Of Hz”
Stream: Ladytron / Gravity The Seducer

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Video: A Creature I Don’t Know: A Short Film

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Video: Darren Hayman – “The Ship’s Piano”

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Stream: Florence & The Machine – “Shake It Out”

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Video: Noah & The Whale – “Waiting For My Chance To Come”

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Video: Summer Camp – “Better Off Without You”

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Video: The Kooks – “Junk Of The Heart”

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Video: Anna Calvi – “Suzanne & I”

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Video: The Big Pink – “Stay Gold”

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